New York Independent System Operator (NYISO) – NY State’s Energy Market Management MBA Intern, Product Strategy – Market Training

• Performed in-depth product & business performance analytics (business metrics, user reviews, web analytics) using SQL and Tableau to detect adoption gaps, guiding data-driven decisions for leadership.
• Conducted customer interviews, market research, and competitive benchmarking to validate data findings, uncover root causes of user friction, led product discovery, opportunity assessment, and storytelling decks for senior stakeholders.
• Authored and presented a strategic 18-month product roadmap for new learning management system (LMS), defining key feature priorities, success metrics, and iteration milestones to align Product, Engineering, and Operations teams.
• Spearheaded the go-to-market (GTM) and change management strategy on pricing, communication, and customer support, projected to increase adoption by 50% and retention by 30%, ensuring long-term product-market fit.
• Partnered with Data team to build a real-time dashboard on Tableau consolidating learner performance metrics (enrollments, engagement, satisfaction, etc.), improving visibility for leadership and reducing manual reporting time by 40%.
• Led the Annual Customer Survey revamp by proposing targeted outreach, redesigning survey structure and interface, and customizing communication messaging, driving a 300% increase in response rates and a 58% rise in customer satisfaction.

AirAsia Airline Product Manager, E-Commerce Platform & Growth Strategy

• Served as product owner for the AirAsia Superapp in Vietnam, leading cross-functional sprints with UX Design, Engineering, and Data teams to localize customer journeys and scale platform performance across markets.
• Partnered with Engineering and Data teams to analyze user behavior & merchant performance data, translated insights into product requirements, defined and managed product backlog priorities, reducing technical bottlenecks.
• Drove product UX enhancement by collaborating with Design and Marketing to optimize user experience and promotion listings, validated improvements through A/B testing, boosting user engagement by 34%.
• Orchestrated go-to-market strategy including pricing, communication messaging and distribution channels by collaborating with Sales and Marketing, coordinating regional alignment and securing executive approval for the first-year rollout.
• Expanded ecosystem partnerships through API integration with payment providers and loyalty platforms to diversify offerings and strengthen loyalty program, driving a 20% rise in daily active users and a 27% increase in customer retention.
• Collaborated with Engineering and Data Science teams to enhance AI-driven personalization and recommendation features, overseeing model development and deployment that drove an 80% growth in new users.
• Led a 15-member international team to deploy commercial strategy with dynamic pricing and omnichannel acquisition campaigns across 13 international routes, achieving 46% sales growth.

C.P. Corporation (International food manufacturing & retailing company)

Simon Business School, University of Rochester

• Concentration: Product Management & Marketing. Minor: Pricing
• Certificate: Python for Business
• Leadership: VP of Pricing Club; Winner of Product Pricing Case Competition; Consultant of Vision Consulting Club

National Economics University – Partnered with California State University, Long Beach

Zoom’s AI Contact Center - Product Manager

• Drove early product discovery for Zoom’s AI Contact Center, an AI-driven platform that detects customer emotion and enables adaptive, human-like agent responses, including user interviews, translating insights into prioritized features, and building a prototype and go-to-market strategy using IBM Watson Tone Analyzer.

Simon Vision Consulting – Consultant

• Led a 6-person consulting team on a 3-month project delivering market research and a go-to-market strategy for SeeTrue Technology, an eye-tracking technology company developing a head-mounted device to measure user emotion.